
Assessing the Potential of a New Business Venture
Got an idea and trying to weigh up the risk vs. investment vs. chance of success? Taking the time to analyze the strength of a new business idea can help you determine if and how you wish to proceed in bringing that idea to life. Analyze the feasibility of the idea While you may have a terrific idea for a business venture, feasibility will determine whether this idea can actually be executed effectively. For instance, if the idea requires millions of dollars worth of equipmen

Marijuana Laws and How They Affect Company Policies
No matter what your feelings are on the legalization of marijuana, it's creating a legal headache for companies.

How Businesses Can Use Content Marketing to Advance Their Bottomline
Content marketing and other online search engine optimization strategies have become more and more important as print media has slowly been challenged in favor of Internet interaction. As I have grown my business and worked with other companies to grow theirs, I have seen the Internet grow from a niche marketing tool into the primary vehicle for companies of all shapes and sizes reach consumers. This has included the growth of content marketing from a relative marketing strat

Lead Generation: Is It a Matter of Quantity or Quality?
2 Options for Business Lead Generation: focus on getting numerous new leads or get only the best, high quality leads.