Like it or not, social media is a major force in the business marketing world now, with online conversations about a company having a huge impact on that company’s image and reputation.
Creating positive conversation about a business on social media platforms can do wonders for that business’s marketing endeavors. Even if the conversation is negative, companies are getting feedback on how to address their image going forward. But if there is no mention of a business at all in these spheres, then there is nothing to work off of. Growth is stunted.
Get started as soon as possible. The more involved a company is online, the greater control they have over the discussions happening around them and about them. Not only does this mean more opportunity on which to capitalize, it also means that the business will be more prepared to grow and protect its online reputation.
6 Tips to Start Getting Social
Figure Out Marketing Goals
Before you can create any sort of social media marketing strategy, you have to know what it is you want to achieve with your efforts. What are your primary goals with your social media campaign? Do you want to create more loyal customers? Generate more sales? Offer customers a service? All of the above? The type of activities you partake in and the content you generate will depend on your answers.
Get to Know the Audience
One important distinction that all businesses need to make is that social media marketing does not just mean posting traditional marketing efforts online. First and foremost, you’re connecting with an audience. Find out where that audience hangs out, what their needs are, and what they find most interesting or relevant. Interact with them and get a feel for which approach will work best with them.
Review Available Resources
Like any other type of marketing, social media marketing requires a dedicated team to work most effectively. When setting up a social media strategy, you’ll need to decide who is going to maintain the accounts and create the content. You’ll also need individuals who can write well and represent the business in online discussions. And if nobody on your current staff has these qualifications, you’ll need to either hire on someone who does or be willing to teach or learn the necessary skills.
Develop a Social Media Schedule
Social media marketing activities are easier to stick to when they are allocated to a definite schedule. This can be as simple as setting aside five or 10 minutes at the beginning or end of the day to devote to Twitter or other social sites.
Create Worthwhile Content
The most important component of any social media-marketing program is of course the content itself. Creating and controlling the content about your business online is the core of marketing.
Once a business has researched their audience and allocated the proper talent for responding to them, they should be ready to give their audience the type of information and discussions that will prove most effective. Quality of content matters more than quantity, but it is also important to offer it to your audience as continually as you can. The more quality you deliver and the more often you deliver it, the more loyal your customer base will be.
Let It Go
Once your content is out there, make sure that you are able to give up control of it. Social media marketing is interactive, meaning that you need to release your content into your audience and allow them to do with it, as they will. This will allow your audience the room to develop an attachment to your business and your brand organically. Watch for negativity, but otherwise, don’t try to lord over every discussion you encounter about your business.